Verzenio is a breast cancer medication, and this campaign was to promote the company’s newest treatment for metastatic breast cancer.

Metastatic breast cancer is terminal, and so the heart of this spot was about extending a person’s life. I was the lead producer for this project; creating the boardamatics, awarding the director and production company, and traveling to Lisbon, Portugal with EP support to shoot the spot. Our director was the wonderful Brent Foster, and we partnered with an international cast and crew.

This spot premiered on several TV networks (CNN, NBC, CBS, and Hulu) and digital media in January 2023.