For T-Mobile, we launched a campaign in partnership with Apple to promote T-Mobile’s newest deal with the iPhone 16 Pro, which launched on September 9th, 2024.

We collaborated with the stand-up comedian, writer, actor, and SNL star Marcello Hernández, alongside his mother Rita Isabel, for the campaign. Our director was the visionary Sergio Granados, and we filmed the spot in Brooklyn, New York.

The spot premiered on several TV networks (NBC Universal, ESPN, Fox, Telemundo, Univision, and others), as well as digital media, in September 2024.