Applebee’s: Dollarita
The Applebee’s “Dollarita” is an iconic drink—for only one dollar, Applebee’s customers can buy a margarita. After its explosive popularity in the May 2019, Applebee’s decided to bring the iconic drink back for the entire month of October 2023.
I produced this :36 animated spot “Dollarita,” which went live across digital platforms on October 1st, 2023. After discovering the Argentina-based company, Lumbre, we partnered with them to bring this animation to life.
Stills
The campaign came with several stills, which were applied across Applebee’s digital and social assets, including the animation itself.
I engaged with B&A Reps to hire the amazing photographer Jenna Gang to shoot the below stills.
