To promote Volvo’s new EX90 vehicle to an American audience, we repurposed their Global “Moments” spot, which had been initially directed to a European audience, for American consumers. This involved changing the car in the spot to US specifications, such as darkening the tint of the windows, making the indicators amber, and other changes.

The campaign was shipped in December 2022 to air across several TV and online channels for US audiences, including NBC, Disney, Hulu, and Peacock.